This solution facilitates ICICI retail banking customers to carry out financial and non financial transactions through their mobile phones

ICICI Bank iMobile, powered by C-SAM, is one of PCQuest’s nominees for Best IT Implementation of the year 2008Mobile phones are fast becoming the channel of choice for conducting last-mile, end-user transactions. Keeping this in mind, banks are fast pushing across the entire gamut of retail banking services to customer’s mobiles. However, the proliferation of individual business units within large banks such as ICICI have led to multiple product offerings being pitched to the customer. However, each business group has designed mobile experience in isolation of the other, thereby seriously impacting customer-level usability. This solution supports the entire spectrum of mobile platforms and technologies � Plain SMS and Thick client on Java, support for banking system interfaces-Web services, XML, SOAP, etc, works on SMS, GPRS, runs on Windows, Java, and provides complete end-to-end security. The various services enabled through the mobile solution include Banking transactions, Balance Enquiry, Funds Transfer, Cheque Book Request, credit card transactions, demat account, loan account and utility bill payments. The bank plans to provide similar services to CDMA handset holders in future. They also plan to roll it across locations outside India. Another plan is to enable funds transfer from mobile to mobile, with the recipient being able to withdraw cash using an ATM.

Source: http://pcquest.ciol.com/content/contentimplementation2008/2008/108050718.asp