The World According to C-SAM
C-SAM’s Vision is to transform the world of transactions, significantly improving convenience, security, flexibility and transparency through new technology and innovation.
Although e&mCommerce are leading the charge in radically altering the value chain, C-SAM believes it is just the beginning of profound changes in the way people around the world will carry out transactions of all sorts in the future – for retail, finance, health, education and governance – in the virtual and real world.
C-SAM envisages a world where every transaction, from making a mortgage payment to buying groceries, from paying a cabby to buying a movie ticket, from paying for parking to buying goods off vending machines, from sending personal health information to getting a diagnostic test-kit, and from filing an expense report to voting for representatives in public office, is done by clicking a few buttons on your mobile phones.
As the three key stakeholders – Telcos, Banks and Merchants – come together, C-SAM is uniquely placed with its patents, products and people, to assist providers embrace this bold new vision, unleashing the power of more than 5 Billion connected consumers worldwide.
C-SAM has been tirelessly pursuing this vision for more than 16 years. C-SAM pioneered the concept of the Digital Wallet in the early 90’s, recognizing very early that to deliver a true leather wallet metaphor on mobile phones it was imperative that existing providers come together on a common infrastructure platform, leveraging the advantages of the Internet and mobility, but yet maintaining their existing branding and risk management practices.
Essential to C-SAM’s vision are the underlying needs of consumers – an easy to use interface, ability to securely transact in the virtual and real world, a wide range of personalized applications, and the ability to get various profile driven value added services based on static preferences and dynamic behavior.
In the process, C-SAM ensures that its customers – namely Telcos, Banks, and Merchants – can increase their users and network, drive new revenue streams, and reduce costs associated with existing processes. C-SAM’s customers are providers in the developed markets as well as the emerging markets, where they use C-SAM’s solutions to reach out to users across the entire demographic pyramid.