- Extend existing services to all mobile phone users
- Offer new services
- Offer non-banking services to attract un-banked, and convert into banking users through City-card
- Lease platform to city businesses and partners for value added services
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- Offer Information, City-desk, Security, City-card, Parking, Transit, Tickets, Coupons and other Partner services
- Offer time and location sensitive non-payment services to drive payments
- Offer opt-in transaction driven mobile-ads
- Offer NFC based services for payment as well as non-payment applications
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- New service offerings for young, citizens and tourists
- Real-time alerts, notifications and transactions
- Reduce (frustrating) call-center interactions
- Leverage growing number of mobile phone users to increase engagement with citizens and businesses
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- Reduce costs by increasing productivity and efficiency, and optimizing manpower
- Increase revenues through services such as City-card, Parking, Transit, Coupons, Tickets, Partners, and Ads
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- Patent protected, robust and scalable platform interfaces easily with existing host systems
- Platform supports rapid customization and localization of user interface and scenarios
- Unique security architecture will enable city to aggregate various services without taking the underlying risk
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